INCUCAI x Sony Music - "Through Your Eyes"

VML (formerly WT)

VML (formerly WT) Buenos Aires, Argentina

Ödüller

10026

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: INCUCAI x Sony Music
Ülke: Argentina

Reklamcı: INCUCAI

Başlık	Through Your Eyes
Haftanın	VML (formerly WT)
Kampanya	Through Your Eyes
Reklamcı	INCUCAI
Marka	INCUCAI x Sony Music
İlk Yayınlanma Tarihi	2020 / 2
Sektör	Blood/Organ Donation
felsefe	To encourage corneas donations, Wunderman Thompson, a WPP agency, Sony, and the renowned Argentine musician Dante Spinetta created a video clip in collaboration with INCUCAI (Argentina´s best known NGO for organ donation). The video can only be seen on mobile devices if it is aimed at the eyes of another person. When you don't aim it directly at another person’s eyes, the images are blurred, and the person sees saturated colors and shadows. Through this technological and artistic innovation, Wunderman Thompson Argentina seeks to raise awareness of the difficulty faced by those awaiting a corneal transplant and the importance of donating. Using the hashtag #XTUSOJOS, Wunderman Thompson Argentina designed and developed the project, in collaboration with Tokyyto who designed exclusive Instagram filters. This artist created the world's most used filters in social networks, and he decided to take part in the initiative so that all those who wish to support the dissemination of the message can upload their stories using these visual adaptations.
Medya Türü	Music Video
Süre	41 seconds
Daha fazla bilgi	WWW.THROUGHYOUREYES.SITE
Regional Chief Creative Officer	Dany Minaker
Regional Chief Creative Officer	Patán Tarazaga
Yaratıcı Yönetmen	juan ignacio calvo
Yaratıcı Yönetmen	Matias Martty
Reklam Yazarı	Nicolas De Michele
Sanat Yönetmeni	Francisco Cerutti
Tasarımcı	Federico Alfonso
Prodüktör	Maite Orlievsky
Social Media Strategy	Gabriela Gardini
Müşteri Direktörü	Carolina Graziano
Müşteri Direktörü	Sofi Amestoy
Technology Director	Mercedes Aizawa
Technical Lead	Javier Corra
Developer	Pablo Mendoza
Project Manager Lead	Bárbara Laffue
Proje Sorumlusu	Julián Leonetti
Qa Team	P. Lopez Reyes
Qa Team	J. Laurito
Communications Director	Roxana Fontana
Public Relations	Ale Routurou
Public Relations	Pablo Rabotnikof
Digital Marketing Director	Anibal Marquez
Yönetici Direktör	Damian Amato
Yönetici Direktör	Agustin Sarricchio
PR Agency	AdverPR
PR Director	Natalia Rodoni
PR Account Director	Silvina Caballero
Prodüksiyon Şirketi	The Movement
Yönetmen	Renderpanic
Yönetmen	AGUSTIN ALBERDI
Prodüksiyon Sorumlusu	Juan Manuel Cuervo
Filter Design	Tomas Tokkyto Posse
Social Media Agency	Media Lab