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AGUSTIN ALBERDI
AGUSTIN ALBERDI
Director at Landia & Stink
Buenos Aires, Argentina
Düzelt
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BaşlıkThrough your eyes
BriefEvery year in Argentina around 3,000 people are registered on the waiting list for a corneal transplant. That is because there are several pathologies that can affect the cornea, and cause loss of vision. The problem is that the lack of donors makes it impossible to transplant everyone who needs it. That is why we made a campaign to generate a paradigm shift and to empathize with the other."Through your eyes" is a campaign to make people experience in the shoes of someone who needs a corneal transplant. We created a music video that could only be seen with the help of someone else's eyes. We developed a website that only plays the video if you are pointing your mobile camera at someone else's eyes. In that way, conceptually, they were donating you their eyes so you can see it.
Haftanın
Kampanya Through Your Eyes
Reklamcı INCUCAI
Marka INCUCAI x Sony Music
PostedAralık 2020
Sektör Media, Publishing & Production
hikaye Every year in Argentina around 3,000 people are registered on the waiting list for a corneal transplant. That is because there are several pathologies that can affect the cornea, and cause loss of vision. The problem is that the lack of donors makes it impossible to transplant everyone who needs it. That is why we made a campaign to generate a paradigm shift and to empathize with the other."Through your eyes" is a campaign to make people experience in the shoes of someone who needs a corneal transplant. We created a music video that could only be seen with the help of someone else's eyes. We developed a website that only plays the video if you are pointing your mobile camera at someone else's eyes. In that way, conceptually, they were donating you their eyes so you can see it.
Medya Türü Mobile Advertising
Regional Chief Creative Officer
Regional Chief Creative Officer
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Reklam Yazarı
Yaratıcı Yönetmen
Sanat Yönetmeni
Tasarımcı
Reklam Yazarı
Sanat Yönetmeni
Prodüktör
Sanat Yönetmeni
Tasarımcı
Social Media Strategy
Tasarımcı
Prodüktör
Müşteri Direktörü
Prodüktör
Social Media Strategy
Müşteri Direktörü
Social Media Strategy
Müşteri Direktörü
Technology Director
Müşteri Direktörü
Müşteri Direktörü
Technical Lead
Müşteri Direktörü
Developer
Technology Director
Project Manager Lead
Technology Director
Technical Lead
Proje Sorumlusu
Technical Lead
Developer
Qa Team
Developer
Project Manager Lead
Qa Team
Project Manager Lead
Proje Sorumlusu
Communications Director
Proje Sorumlusu
Public Relations
Qa Team
Qa Team
Public Relations
Qa Team
Qa Team
Digital Marketing Director
Communications Director
Communications Director
Yönetici Direktör
Public Relations
Public Relations
Yönetici Direktör
Public Relations
Public Relations
PR Agency
Digital Marketing Director
Digital Marketing Director
PR Director
Yönetici Direktör
Yönetici Direktör
PR Account Director
Yönetici Direktör
Yönetici Direktör
Prodüksiyon Şirketi
PR Agency
PR Agency
Yönetmen
PR Director
PR Director
Yönetmen
PR Account Director
Prodüksiyon Sorumlusu
PR Account Director
Filter Design
Prodüksiyon Şirketi
Prodüksiyon Şirketi
Social Media Agency
Yönetmen
Yönetmen
Yönetmen
Yönetmen
Prodüksiyon Sorumlusu
Prodüksiyon Sorumlusu
Filter Design
Filter Design
Social Media Agency
Social Media Agency

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