CERTNZ - "Exposed Exhibition"

Special

Special Wellington, New Zealand

224

Başlık	Exposed Exhibition
Haftanın	Special
Kampanya	Exposed Exhibition
Reklamcı	CERTNZ
Marka	CERTNZ
İlk Yayınlanma Tarihi	2023 / 11
Sektör	Institutional/Public Interest/Non-Profit Org.
hikaye	New Zealand cyber scams increased 33% in 2023. Resulting in $198 million lost. Yet the human impact and scale remained unseen. CERT NZ (New Zealand Government Cyber Security Authority) created ‘EXPOSED: A photography exhibition through the lens of a hacker’ put a candid face to the problem for Cyber Security Week. Ten real victims of cyber crime gave us permission to capture their image. Not through a traditional shoot, but literally through their devices – when they weren’t expecting it. Mimicking the uninvited gaze of hackers. By exposing victims, we exposed the dangers of online scammers. Reaching 4,792,225 Kiwi through our exhibition, OOH and all major news outlets.
Medya Türü	Case Study
Süre	121 seconds
Yaratıcı Ajans Başkanı	Tony Bradbourne
Chief Strategy Officer	Rory Gallery
Yaratıcı Yönetmen	Mark Forgan
Head of Strategy	Bethany Omeri
Lead Business Partner	Matt Barnes
Strategist	Ursula Nichols
Prodüktör	Katie Mortensen
Fotoğrafçı	Steve Boniface
Sanat Yönetmeni	Isabella Griffiths
Prodüktör	Gabrielle Eggels
Studio Manager	Gavin LeClaire
Studio Designer	Keane Chan
Designer	Madeline Lissington
Public Relations	Kelly Grindle
Public Relations	Elizabeth Ashdown
Public Relations	Jessica Walker
Communications	Jane O’Loughlin
Campaign Leader	Penny Tuncliffe