Gin - "IMMORTAL JELLYFISH"

L'ASSOCIÉ

L'ASSOCIÉ Paris, France

1278

Başlık	IMMORTAL JELLYFISH
Brief	What to do when the government closes bars and restaurants overnight and you have hundreds of hectoliters of beer waiting to be distributed? If you’re Paname, you don’t let it go to waste. You distill it, flavour it, and give it a second life as an entirely new product. A gin.
Haftanın	L'ASSOCIÉ
Kampanya	IMMORTAL JELLYFISH
Reklamcı	Paname Brewing Company
Marka	Gin
Posted	Kasım 2021
Sektör	Alcoholic
hikaye	What to do when the government closes bars and restaurants overnight and you have hundreds of hectoliters of beer waiting to be distributed? If you’re Paname, you don’t let it go to waste. You distill it, flavour it, and give it a second life as an entirely new product. A gin.The beer was distilled over and over again, increasing in purity each time, until the 30 hectoliters were transformed into 200 bottles of gin.The name is taken from a real jellyfish, the Turritopsis dohrnii, which has the ability to regenerate new cells and perpetually rebirth itself.Immortal Jellyfish also a symbol of Paname’s approach to the pandemic. They have used the moment to reinvent themselves, to be born again through a range of exciting new projects, including a total rebrand of their core range of beers.
Medya Türü	Case Study
President	Gilles Rivollier
Yaratıcı Yönetmen	Mark Forgan
Yaratıcı Yönetmen	Jamie Standen
Sanat Yönetmeni	Justine Brousseau
Müşteri Direktörü	Anne-Laure Compas
Müşteri Temsilcisi	Marion TRYANT