| Başlık | #SnackHolidays |
| Haftanın | HUMANSEVEN |
| Kampanya | #SnackHolidays |
| Reklamcı | Transavia |
| Marka | transavia.com |
| Posted | Temmuz 2015 |
| Sektör | Transport, Travel and Tourism |
| hikaye | Transavia has produced treats that we consume daily; chips, sweets, cereal bars, chocolate bars and even fizzy drinks. Altogether, more than 10,000 packets have been designed and produced for this unique operation. Exclusive partnerships with well-known French retailers have been set up: Carrefour group (N°1 European mass distributor), Selecta (N°1 vending machine brand in France) and MK2 cinemas. But such an original promotion needed an accompanying media campaign to showcase this revolution: digital and classic billboards were paved along the consumer's path towards sale points on underground platforms and in shopping centres. We hijacked the codes of the food industry with double-meaning claims to support the fact that this was an advertising operation, but real snacks, inside which you could find real plane tickets. Results + 64% search. + 78% website traffic. + 41% bookings. 13 million Facebook impressions. + 6 716 likes on Facebook. 469 664 facebook’s engagement. 3 million Twitter impressions. 1,5 million euros free media |
| Medya Türü | Case Study |
| Süre | |
| Yaratıcı Yönetmen | Gilbert Scher |
| Sanat Yönetmeni | Julien Doucet |
| Reklam Yazarı | Lilian Moine |
| Prodüksiyon Şirketi | Hercules HRCLS |
| Yaratıcı Yönetmen | Luca Cinquepalmi |
| Yaratıcı Yönetmen | Marco Venturelli |
| Yönetici Direktör | Elisabeth Billiemaz |
| Müşteri Temsilcisi | Aurore Cornen |
| Marketing Manager | Stéphanie Pigaglio |
| Marketing Manager | Lisa Donnadieu |
| Head of TV | Christopher Thiery |
| Ajans Prodüktörü | Sarah Bouadjera |
| Yönetmen | Juien Bouvet |
| Prodüksiyon Sorumlusu | Maxime Bouyer |
| Ses | Benoit DUNAIGRE |
| Sanat Yönetmeni | Tristan Lecuyer |
| Editör | Pierre Laisné |
| Digital Project Manager | Romain Cialdella |
| Digital Project Manager | Sandrine Lafont |
More Work
SEE ALLAu jeux citoyens (Version masculine)
- MARKA:
- France TV
- HAFTANIN:
- Publicis Conseil
Au jeux citoyens (Version féminine)
- MARKA:
- France TV
- HAFTANIN:
- Publicis Conseil
Push it to the limit
- MARKA:
- Renault Captur E-tech
- HAFTANIN:
- Publicis Conseil
Be the First
- MARKA:
- Renault 5 E-Tech
- HAFTANIN:
- Publicis Conseil
Sustainability
- MARKA:
- AXA
- HAFTANIN:
- Publicis Conseil
Imagination
- MARKA:
- Renault Austral
- HAFTANIN:
- Publicis Conseil
Des produits champions à prix champions
- MARKA:
- Carrefour
- HAFTANIN:
- Publicis Conseil
90
- MARKA:
- BNP Paribas
- HAFTANIN:
- Publicis Conseil
40
- MARKA:
- BNP Paribas
- HAFTANIN:
- Publicis Conseil