| Başlık | Black & White Ruffed Lemur |
| Haftanın | McCann XBC |
| Kampanya | Extinction |
| Reklamcı | Mastercard International |
| Marka | Mastercard / Conservation International |
| İlk Yayınlanma Tarihi | 2021 / 6 |
| Sektör | Banking, Finance, Law & Insurance |
| hikaye | Many Critically Endangered species may go extinct by the time these cards expire. Mastercard, in partnership with Conservation International, is turning the card expiration date into a tool to create awareness about the importance of protecting wildlife. The Wildlife Impact Card program enables consumers to make donations to help protect wildlife habitats, including those that are home to many Critically Endangered species. Across the world, habitat loss poses the greatest threat to wildlife, with 1 million animal and plant species now at risk of extinction. As more people increasingly express personal intent to help protect the environment and wildlife, the Wildlife Impact Card program offers consumers an opportunity to contribute to Conservation International’s efforts to conserve the habitats of many Critically Endangered species globally, including the Sunda Pangolin, African Forest Elephant, Peruvian Yellow-Tailed Woolly Monkey and the Black-and-White Ruffed Lemur. |
| Medya Türü | |
| Süre | |
| Global Executive Creative Director | Pierre Lipton |
| Global Executive Creative Director | Adrian Botan |
| Regional Chief Creative Officer | Adrian Botan |
| Yaratıcı Yönetmen | Cinzia Crociani |
| Yaratıcı Yönetmen | Pete Jones |
| Yaratıcı Yönetmen | ARTUR LIPORI |
| Yaratıcı Yönetmen | Carlo Rebello |
| Sanat Yönetmeni | Marina Ferraz |
| Reklam Yazarı | Ana Miraglia |
| Associate Design Director | Mook Phoungbut |
| Global Strategy Director | Oriol Bombí |
| Strategy Director | Justin Ballheim |
| Integrated Producer | Wendy Leahy |
| Prodüksiyon Şirketi | CRAFT |
| Ses Tasarım Şirketi | Jamute |
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