| Başlık | Road Dogs |
| Haftanın | McCann New York |
| Kampanya | Meet a New Breed of Scratch-Off Game |
| Reklamcı | New York Lottery |
| Marka | New York Lottery |
| İlk Yayınlanma Tarihi | 2022 / 4 |
| Sektör | Lottery & Gambling |
| felsefe | Get your dog paws ready. The New York Lottery is launching the new $1,000,000 Lucky Dog Scratch-Off Series. McCann New York helped develop and create both the product and the campaign, which asks the question, how would your dog spend a million dollars? The tickets themselves are elegantly designed with bright colors and twelve different dogs begging to be scratched. The campaign launches on National Pet Day (April 11th) with a spot called, “Road Dogs.” Directed by JJ Adler of Ruckus, the piece features a pack of dogs hitting the road in winning style. It leans into the joy that every dog feels when they stick their head out of a car window. But in this case, the car is limousine. Delightfully shot, it’s full of wind-swept hair, flopping tongues, and little bit of drool. |
| Medya Türü | Television |
| Süre | |
| Daha fazla bilgi | www.nyluckydog.com |
| Editing Şirketi | Cartel |
| Sound Design and Mix | Wave Studios |
| Yaratıcı Ajans Başkanı | Shayne Millington |
| Yaratıcı Ajans Başkanı | Pierre Lipton |
| SVP, Executive Creative Director | Dominick Baccollo |
| SVP, Executive Creative Director | Jason Ashlock |
| Yaratıcı Yönetmen Ortağı | Noah Benezra |
| Yaratıcı Yönetmen Ortağı | Antony Rush |
| Senior Art Director | Gina Senese |
| VP, Creative Director | Kiko Mattoso |
| VP, Creative Director | Rafael Segri |
| Senior Art Director | Sarah Wagner |
| Prodüktör | Aaron Kovan |
| SVP Executive Music Producer | Eric Johnson |
| Music Producer | Colleen Dahlstrom |
| Junior Music Producer | Madison Rowe |
| Business Manager | Natalie Hernandez |
| Talent Manager | Krenzy Varga |
| Talent Manager | Jessica Gelbart |
| Senior Traffic Manager | Mark Kaufman |
| Traffic Manager | Sabrina Natalio |
| EVP, Executive Account Director | Nikki Maizel |
| VP, Account Director | Molly Vossler |
| Senior Account Executive | Christina Harman |
| Müşteri Temsilcisi | Ana Gonzalez |
| Senior Project Manager | Ann-Marie Abril |
| SVP, Group Strategy Director | Laura Frank |
| VP Strategy Director | Emily Brown |
| Senior Strategist | Billy LePage |
| Associate Social Strategy Director | Kara Haynesworth |
| Community Manager | Jordana Judson |
| Prodüksiyon Şirketi | Ruckus Films |
| Yönetmen | JJ Adler |
| Marketing Director | Greg Jones |
| Prodüktör | Sabrina Mossberg |
| Prodüktör | Matt O’Shea |
| Prodüksiyon Sorumlusu | Moire Hurley |
| Editör | Kevin Zimmerman |
| Assistant Editor | Colleen McKay |
| Editorial Company Executive Producer | Lauren Bleiweiss |
| Editorial Senior Producer | Jamie Lynn Perritt |
| VFX Supervisor / Creative Director | Victoria Osborn |
| Production Creative Director | Brian Drucker |
| Prodüksiyon Şirketi | Framestore Pictures |
| CG Supervisor | Nate Diehl |
| Compositing Supervisor | Sébastien Boulanger |
| Compositor | Kane Herd |
| Compositor | Jonathan Jobin |
| Compositor | Elaina Brillantes |
| Compositor | Abhishek Singh |
| CG Animator | Yarim Machado |
| CG Modeller | Leslie Clark |
| CG Asset Technical Director | Leslie Clark |
| CG Asset Technical Director | Ariadna Nussberg |
| CG Generalist | Ryan Robinson |
| Finishing | James Cudahy |
| Animation Designer | Coy Yuan |
| Executive Post Producer | Nick Fraser |
| Post-production Senior Producer | Michael Brown |
| Production Coordinator | Emma Eckhoff |
| Renkçi | Kath Raisch |
| Renklendirme | Company 3 |
| Sound Design and Mix | Isaac Matus |
| Ses Prodüktörü | Eleni Giannopoulos |
| Prodüksiyon Şirketi | Craft NY |
| Yönetmen | Juan Felipe Zuleta |
| SVP Head Of Content | Adam Hirsh |
| Senior Producer | Zoe Katz Greene |
| Prodüktör | Juan Sebastian |
| Editör | Matt Badger |
| Prodüksiyon Sorumlusu | Caitlin Grady |
| Prodüktör | Ryan Smith |
| Music Prod Company | JSM Music |
| CEO / CCO | Joel Simon |
| Music VP / Executive Producer | Jeff Fiorello |
| Music Senior Producer | Norm Felker |
| Music Senior Producer | Andrew Manning |
| Music Producer | Sharon Cha |
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