LIFEWTR - "Open Gallery"

R/GA

R/GA New York, United States

4030

Başlık	Open Gallery
Brief	Lifewater (LIFEWTR) believes art is as essential to life as water. Including, of course, art by women. But while 51 per cent of artists are female, their work makes up less than 5 per cent of art in permanent collections. To raise awareness, the company constructed a 60-foot gallery wall in New York City, starkly illustrating the gender gap. Water bottles and outdoor ads featured female artwork and the hashtag #ArtByAWoman was launched on Instagram, creating an open gallery and bringing visibility to the female presence in the art world.
Haftanın	R/GA
Kampanya	Open Gallery
Reklamcı	LifeWTR
Marka	LIFEWTR
Posted	Kasım 2017
Sektör	Museums & Monuments
hikaye	LIFEWTR turns their bottles into a canvas for emerging artists As we launched our Series featuring bold art by women - we uncovered a startling truth: 51% of today’s visual artists are women, but their work makes up less than 5% of permanent collections.
Sorun	We ignited awareness of the issue by turning our media spaces into an open gallery for women artists through a live event in NYC, OOH and Instagram.
Medya Türü	İnteraktif
Yaratıcı Yönetmen	Eric King
Yönetici Direktör	Jeff Brecker
Yaratıcı Yönetmen	AJ Hassan
Yaratıcı Yönetmen Ortağı	Matt Mortimer
Yaratıcı Yönetmen Ortağı	Derek Heinze
Yönetici Direktör	Todd Sullivan
Strategy/Planning	Tyler Moore
Strateji Planlamacı	Mara Bey
Prodüktör	JingYi Ju
Prodüktör	Jessie Kunnath