EA Sports - "Big Drive (Part 2)"

Wieden + Kennedy

Wieden + Kennedy Portland, United States

5852

Başlık	Big Drive (Part 2)
Haftanın	Wieden + Kennedy
Kampanya	Tiger Woods '08 - EA Sports
Reklamcı	Electronic Arts Inc.
Marka	EA Sports
Posted	Ağustos 2007
Ürün	Tiger Woods PGA Tour '08
Sektör	Video Games/Consoles
Slogan	It's in the game.
hikaye	Shot in both live action and with game footage, this spot showcases the brand new GamerNet feature in Tiger Woods 08. A little girl challenges Tiger Woods to a competition who has the longest fairway drive? Following an impressive drive by Tiger, a little girl steps up to the tee and beats his drive by several yards. A disappointed Tiger steps off the fairway as we see an endless line of people lining up to get a shot at beating the girls drive.
Sorun	To create momentum and a high level of excitement around the launch of Tiger Woods PGA Tour 08, and introduce the gaming community to EA Sports GamerNet.
Medya Türü	Television
Süre	30 seconds
Post Prodüksiyon	Joint Editorial House
Ses Post Prodüksiyon	Joint Editorial House
Ses Tasarım Şirketi	Joint Editorial House
Yaratıcı Yönetmen	Jose Cabaco
Yaratıcı Yönetmen	Tim Wolf
Reklam Yazarı	Chris Jacobs
Sanat Yönetmeni	Jason Berry
Müşteri Direktörü	Steve Barry
Müşteri Direktörü	Victoria Krueger
Yaratıcı Yönetmen	Jelly Helm
Yaratıcı Yönetmen	Steve Luker
Prodüktör	Ben Grylewicz
Prodüksiyon Şirketi	PYTKA