| Başlık | Refugees |
| Haftanın | Scholz & Friends Berlin GmbH |
| Kampanya | Der Tagesspiegel Campaign |
| Reklamcı | Der Tagesspiegel |
| Marka | Der Tagesspiegel |
| Posted | Haziran 2017 |
| Sektör | Newspapers, Magazines, Books |
| felsefe | “Der Tagesspiegel” is a newspaper from Berlin that provides a wide range of columns. Our objective was to show the relevance of print newspapers and the view-changing effect of high-quality journalism. High-quality journalism means asking questions that open new perspectives on world-shaking topics. To illustrate this, we chose an unusual view on the medium itself: We stacked newspapers on a single unfolded cover page that showed the lover half of the cover picture. Seen from a certain angle, the picture got distorted and added a new layer of meaning to the topic: It expressed expectations and fears associated with the item and made people even more curious about the announced news special. |
| Medya Türü | |
| Yaratıcı Ajans Başkanı | Matthias Spaetgens |
| Yaratıcı Yönetmen | Jörg Waschescio |
| Fotoğrafçı | Karsten Wegener |
| Reklam Yazarı | Lena Klockenbring |
| Sanat Yönetmeni | Agnieszka Kalwak |
| Sanat Yönetmeni | Erika Stuhl |
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