Başlık | Cops |
Haftanın | DDB Berlin |
Kampanya | Volkswagen British Campaigns |
Reklamcı | Volkswagen |
Marka | Volkswagen |
Posted | Kasım 2003 |
Ürün | Polo |
Sektör | Compact & Small Cars |
Slogan | Small but tough. Polo |
felsefe | Volkswagens new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model Polos sturdiness, Golfs refined classiness, Passats engineering attention to detail are ultimately common Volkswagen engineering values. |
Sorun | Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages. |
Sonuç | Volkswagen were DDB Londons founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history. Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards. The work featured on this page is some of our most recent. |
Medya Türü | |
Market | Germany, United Kingdom |
Yaratıcı Yönetmen | Jeremy Craigen |
Yaratıcı Yönetmen | Ewan Paterson |
Sanat Yönetmeni | Dylan Harrison |
Reklam Yazarı | Dylan Harrison |
Reklam Yazarı | Simon Veksner |
Sanat Yönetmeni | Nick Allsop |
Tipografi | Kevin Clarke |
Fotoğrafçı | Paul Murphy |
Yaratıcı Yönetmen | Nick Allsop |
Yaratıcı Yönetmen | Simon Veskner |
Yaratıcı Yönetmen | Dylan Harrison |
Yaratıcı Yönetmen | Feargal Ballance |
Sanat Yönetmeni | Feargal Ballance |
Reklam Yazarı | Feargal Ballance |
Müşteri Temsilcisi | Martyn Farmer |
Worldwide Account Manager | Martyn Farmer |
Müşteri Temsilcisi | Jason Lusty |
International Account Manager | Jason Lusty |
Strateji Planlama | Hannah Wren |
Planner International | José Luis Ramirez |
Reklam Sorumlusu | Martina Berg |
Head of Advertising International | Martina Berg |
Reklam Sorumlusu | Achim Glokowski |
Coordination Advertising International | Achim Glokowski |