| Başlık | Rush Hour |
| Haftanın | AMV BBDO |
| Kampanya | BBC One Refreshment |
| Reklamcı | BBC |
| Marka | BBC One |
| İlk Yayınlanma Tarihi | 2002 / 5 |
| Sektör | TV/Radio Programs & Stations |
| Slogan | The One |
| hikaye | The ad opens on a young office worker. He strips off his shirt and tie before climbing out of the window. A death-defying roof top journey ensues as our hero makes this way home. Below we see the gridlocked rush hour traffic. Reaching home he turns on BBC One. |
| felsefe | Extensive research diagnosed that the image of BBC One was out of joint with the reality of the programmes it carried. Viewers thought of the channel as safe, solid, well-made and traditional. In reality, BBC One is shocasing many of the most exciting, refreshing programmes on British television. We wanted them to retain BBC One's core values but present the channel in a new light as refreshing, bold and surprising. The creative idea was to dramatise the unmissable nature of BBC One's programming in a visually dramatic and breathtaking fashion. |
| Sorun | With the growth of new terrestrial, satelite and cable channels, BBC One was losing its share of the viewing audience. The task was once again to make BBC One the nation's favourite channel - the channel that viewers went to first. |
| Medya Türü | Television |
| Süre | |
| Market | United Kingdom |
| Prodüksiyon Şirketi | Gorgeous Enterprises |
| Yaratıcı Yönetmen | Peter Souter |
| Sanat Yönetmeni | David Sullivan |
| Reklam Yazarı | Tom Ewart |
| Yönetmen | Tom Carty |
| Ajans Prodüktörü | Edel Erickson |
| Editör | Jonnie Scarlett |
| Editing Şirketi | The Quarry |
| Prodüktör | Edel Erickson |
| Işık Direktörü /Işık | Peter Thwaites |
| Kompositör | Rip-Off Artist |
| Ses Tasarım Şirketi | Peter Raeburn |
| Ses Tasarım Şirketi | Tony Rapaccioli |
| Ses Tasarım Şirketi | Jonnie Burn |
| Ses Tasarım Şirketi | Parv Thind |
| Account Handler | Katie Sutton |
| Marketing Manager | Christine Madden |
| Prodüksiyon Şirketi | BBC Broadcast |
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