OBHS - "#BlackedOutHistory"

DDB Canada

DDB Canada Toronto, Canada

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Marka: OBHS
Ülke: Canada

Reklamcı: Ontario Black History Society

Başlık	#BlackedOutHistory
Haftanın	DDB Canada
Kampanya	#BlackedOutHistory
Reklamcı	Ontario Black History Society
Marka	OBHS
Posted	Kasım 2021
Sektör	Racial/Ethnic/Minority/Disability Awareness
hikaye	Canadians only ever learn their history one way - from the perspective of predominantly white men - even though Black people have lived in Canada for over 400 years.To raise awareness of this issue with the policymakers that control the curriculum, the Ontario Black History Society took real Grade 8 history textbooks and “Blacked Out” all of the non-Black history.Of the 255 pages, only 13 remained.Copies of the redacted textbooks were sent to politicians, policymakers, and activists, so they could see the problem for themselves.
felsefe	To raise awareness of this issue with the policymakers that control the curriculum, the Ontario Black History Society took real Grade 8 history textbooks and “Blacked Out” all of the non-Black history. Of the 255 pages, only 13 remained. To launch the campaign, copies of the redacted textbooks were sent to politicians, policymakers, and activists, so they could see the problem for themselves. The packages included recommendations for curriculum reforms and a CTA driving online, where we rallied support around the hashtag #BlackedOutHistory. The book became a symbol of protest, used by members of parliament to pressure the government to change the curriculum.
Sorun	How do you show how little Black History is taught? You get rid of everything else. Canadians only ever learn their history one way - from the perspective of predominantly white men - even though Black people have lived in Canada for over 400 years.
Sonuç	The campaign was a hit, with 5.6 million impressions online and a feature on the front page of Canada’s national newspaper. It also sparked policy change discussions, forced the textbook makers to take action, and led to teachers rethinking how they educate their students.
Medya Türü	Case Study
Süre	116 seconds
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