Miller Lite - "Beer History"

Alma

Alma Coconut Grove, United States

215

Başlık	Beer History
Haftanın	Alma
Kampanya	Bad $#!T to Good $#!T
Reklamcı	MillerCoors LLC
Marka	Miller Lite
İlk Yayınlanma Tarihi	2023 / 3
Sektör	Beers, Ciders, Lagers
hikaye	Through the years, a lot of beer advertising has been outrageously sexist, objectifying and demeaning women with a focus on bikini-clad beach bods and obnoxious party jiggling. To some extent, of course, that describes much of marketing's history, regardless of the product category. But brewers have been especially culpable—a fact that Miller Lite (guilty as the rest) seeks to address in a campaign timed to Women's History Month. Themed "Bad $#!T to Good $#!T," the work from Alma invites consumers to donate "old sexist beer advertising" for conversion into fertilizer. The resulting $#!T will be used to grown hops for female brewers. Comedian Ilana Glazer breaks it down, explaining the historically important role women have played in brewing, and why it's centuries past time they got their due
Medya Türü	Web Film
Süre	90 seconds
Yaratıcı Ajans Başkanı	Ari Weiss
Yaratıcı Ajans Başkanı	Alvar Suñol
Yaratıcı Yönetmen	Jorge Murillo
Yaratıcı Yönetmen	Christian Liu
Yaratıcı Yönetmen Ortağı	Martin DeFerrari
Yaratıcı Yönetmen Ortağı	Vanessa Castaneda
Reklam Yazarı	Raquel Chisholm
Prodüktör	Rudy Leschhorn
Yönetmen	Pete Marquis
Yaratıcı Yönetmen Ortağı	Maia Swift
Yaratıcı Yönetmen Ortağı	Luis Nunez
Yönetmen	Yeyo Marquez
Prodüktör	Mimi Cossio