Başlık | Earthquake |
Haftanın |
Y&R Dubai
|
Kampanya |
Heroes Wanted
|
Reklamcı |
Red Cross
|
Marka |
Red Cross Lebanon
|
İlk Yayınlanma Tarihi |
2012 / 2
|
Sektör | Charities, Foundations, Volunteers
|
Slogan | Redcross.org.lb/volunteer |
hikaye | To encourage young people to volunteer for the Red Cross, we created a hand torn poster with two red tapes forming the iconic Red Cross. Patching up the otherwise separated pieces of a rescue mission picture — one featuring the victim and the other, a group of Red Cross personnel — to bring together despair and hope. |
Sorun | Volunteer numbers are always low and we wanted to encourage new sign ups. |
Sonuç | Placed at universities, the posters targeted youngsters whose new year’s resolution was to volunteer for a charity organisation. The campaign resulted in a 20% surge in online registrations, increasing the number of the Lebanese Red Cross volunteers to 4,231. The drop out rate for when they were called for medical and rescue-mission training was 40%. |
Medya Türü |
Poster
|
Retoucher |
Gitten Tom
|
Prodüktör |
Leng Panganiban
|
Prodüktör |
Amin Soltani
|
Sanat Yönetmeni |
Sajesh Pudussery
|
Reklam Yazarı |
William Mathovani
|
Yaratıcı Yönetmen |
Kalpesh Patankar
|
Yaratıcı Ajans Başkanı |
Shahir Zag
|