| Başlık | Ambulance |
| Haftanın | AMV BBDO |
| Kampanya | Talent Spotting - Fedex |
| Reklamcı | Federal Express |
| Marka | FedEx |
| İlk Yayınlanma Tarihi | 2001 / 10 |
| Ürün | Shipping Services |
| Sektör | Postal, Courier & Shipping Services |
| Slogan | Whatever it Takes |
| hikaye | An ambulance is stuck in traffic. The old lady inside has to get to hospital so the paramedic carries her there, across town. FedEx spot his inate talent for delivery and kidnap him to become a FedEx courier. |
| felsefe | Focus on the spirit of the FedEx employees. UPS and DHL can offer similar hardware. What sets FedEx apart is the spirit of their people who go beyond the call of duty to ensure a great service is delivered, even when the system let's them down. |
| Sorun | Make FedEx famous: the most famous delivery company. Campaign must work worldwide (ex USA). |
| Medya Türü | Television |
| Süre | |
| Market | China, Malaysia, Singapore, Thailand, France, Germany, United Kingdom |
| Yaratıcı Yönetmen | Peter Souter |
| Sanat Yönetmeni | Paul Brazier |
| Reklam Yazarı | Nick Worthington |
| Yönetmen | Rocky Morton |
| Ajans Prodüktörü | Carol Powell |
| Görüntü Yönetmeni | Julian Wheatley |
| Müzik | Warren Hamilton |
| Müşteri Direktörü | Sascha Way |
| Prodüksiyon Şirketi Prodüktör | James Tompkinson |
| Prodüksiyon Şirketi | Partizan London |
| Editör | Steve Gandolfi |
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