Başlık | Dear Future |
Haftanın | Battery |
Kampanya | Dear Future |
Reklamcı | Royal Bank of Canada |
Marka | RBC |
İlk Yayınlanma Tarihi | 2019 / 4 |
Sektör | Banking & Financial Services, Investments, Stock Brokers |
hikaye | The spot, "Dear Future," physically demonstrates the power inherent to today’s youth. Battery worked with MJZ director Rocky Morton, one of the most awarded and in-demand directors in global advertising, to bring the story to life, while also partnering with Canadian-based Alter Ego to handle the impressive visual effects. The short film follows three young “heroes” as they take the viewer through three different scenes – a forest, a music studio and a cityscape – each of which demonstrates the power of their potential through different energetic moments - exploding trees, piano keys and city lights shattering in their wake. The voiceover begins: “Dear Future, I am full of potential. I am opportunity waiting to be unleashed. I am power waiting to be ignited.” The spot ends by directing viewers to http://rbc.com/FutureLaunch to learn more. |
Medya Türü | Television |
Süre | |
Daha fazla bilgi | http://rbc.com/FutureLaunch |
Prodüksiyon Şirketi | Alter Ego |
EVP, Chief Marketing Officer (CMO) | Mary DePaoli |
VP Brand Marketing | Matt McGlynn |
Director Brand Marketing | Sonia Whiteson |
Senior Manager, Brand Marketing | Maya Russell |
Brand Marketing Manager | Julia Basso |
Yaratıcı Ajans Başkanı | Philip Khosid |
Yaratıcı Ajans Başkanı | Anson Sowby |
Partner/Head of Brand Management | Mike Parseghian |
Partner/ECD | Scott Brown |
Prodüksiyon Sorumlusu | Jeff Yee |
Prodüksiyon Şirketi | Morton Jankel Zander (MJZ) |
Yönetmen | Rocky Morton |
President | David Zander |
Prodüksiyon Sorumlusu | Emma Wilcockson |
Prodüktör | Janet Nowosad |
Prodüktör | Brady Vant Hull |
Post Creative Director | Eric Whipp |
Executive Post Producer | Hilda Pereira |
Post-production Producer | Julie Neff |