Swiss Life insurance group - "Customer for 100 years"

Ruf Lanz Werbeagentur

Ruf Lanz Werbeagentur Zürich, Switzerland

1951

Başlık	Customer for 100 years
Brief	Swiss Life is the oldest life insurance group in Switzerland, often accompanying its customers throughout their lives. So it sought out its oldest customer, Hans Knecht, whose policy has been active for 100 years. On his 101st birthday, the insurer collaborated with his favourite newspaper, Neue Zürcher Zeitung, and arranged for it to appear with the original title page from the day of his birth: June 7, 1917. Inside, Hans and every other reader found an explanation of the special edition from the insurer.
Haftanın	Ruf Lanz Werbeagentur
Kampanya	Customer for 100 years
Reklamcı	Swiss Life
Marka	Swiss Life insurance group
Posted	Kasım 2018
Sektör	Insurance
hikaye	We sought out the customer who has been insured by Swiss Life the longest: Hans Knecht. His policy has been active for 100 years. We congratulated the 101st birthday of this healthy pensioner in a special way.
Sorun	Swiss Life is the oldest life insurance group in Switzerland. The company has stood for stability and security since 1857 and accompanies its customers throughout a lifetime.
Medya Türü	Case Study
Yaratıcı Yönetmen	Markus Ruf
Yaratıcı Yönetmen	Danielle Lanz
Reklam Yazarı	Markus Ruf
Sanat Yönetmeni	Isabelle Hauser
Müşteri Temsilcisi	Ursula Jaag
Medya Direktörü	Caroline Nünlist
Medya Direktörü	Zipmedia