Virgin Trains - "New Beginning"

Y&R London

Y&R London London, United Kingdom

3504

Başlık	New Beginning
Haftanın	Y&R London
Kampanya	New Beginning - Virgin Trains
Reklamcı	Virgin Trains
Marka	Virgin Trains
Posted	Mayıs 2005
Sektör	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
felsefe	When Virgin Trains acquired a rail franchise in 1997, it was promptly engulfed by the public disappointment and cynicism that defined British rail travel. However, Virgin Trains soon found itself at the receiving end of renewed anger as the industry declined further in the ensuing years and people felt Virgin was failing to deliver on its brand promise.
Sorun	When Virgin Trains acquired a rail franchise in 1997, it was promptly engulfed by the public disappointment and cynicism that defined British rail travel. However, Virgin Trains soon found itself at the receiving end of renewed anger as the industry declined further in the ensuing years and people felt Virgin was failing to deliver on its brand promise.
Sonuç	Advertising helped Virgin Trains overcome these negative perceptions. It provoked people to perceive Virgin Trains in a more positive light, feel good again about train travel and, in so doing, generated a revenue increase of over £62m, an almost six fold return on investment.
Medya Türü	Print
Market	United Kingdom
Reklam Sorumlusu	Craig Inglis
Strateji Planlama	Garbhain O'Bric
Müşteri Direktörü	Lindsey Jenkins
ROI Analyst	Loannis Melas