Christine Bouffort
Sanat İşleri Satın Alma Sorumlusu at Mathematics
Paris, France
BaşlıkThe Bridge
Başlık (ana dil)Le Pont
Haftanın
Kampanya The Bridge
Reklamcı Michelin
Marka BFGoodrich
PostedKasım 2000
Ürün BFGoodrich
Sektör Tires, Accessories, Oil, Petrol, Gasoline
Slogan Fun Is Not a Straight Line
hikaye A medium wrings a bridge thanks his thoughts strength for a greater pleasure of driving
hikaye (ana dil) Un médium tord un pont grâce à la force de ses pensées pour un plus grand plaisir de conduite
felsefe Taking its source in the product reality (adherence, reactivity and exceptional brake quality), its concept has the value of an adage on life or an individual and valuing philosophy. Its concept has for aim to implicate the target because it induces the freedom, risk and sportivity sense.
felsefe (ana dil) Tout en prenant sa source dans la réalité du produit (qualité d'adhérence, de réactivité et de freinage exceptionnel), ce concept a la valeur d'un adage sur la vie ou d'une philosophie individuelle et valorisante. Ce concept vise à impliquer la cible parce qu'il induit le sens de la liberté, du risque et de la sportivité.
Sorun Imposing itself as a brand that shakes up the conventions.
Sorun (ana dil) S'imposer en Europe comme une marque qui bouscule les conventions
Medya Türü Cinema
Süre
Market France, Norway, United Kingdom, Italy
Prodüksiyon Şirketi
Reklam Süpervizörü
Reklam Süpervizörü
Müşteri Temsilcisi
Müşteri Temsilcisi
Müşteri Temsilcisi
Müşteri Temsilcisi
Yaratıcı Yönetmen
Reklam Yazarı
Sanat Yönetmeni
Yönetmen
Ajans Prodüktörü

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