| Başlık | Moonwalk |
| Haftanın |
FCB Lisbon
|
| Kampanya |
Don't text and drive.
|
| Reklamcı |
ACAM Drivers Safety Association
|
| Marka |
ACAM Drivers Safety Association
|
| İlk Yayınlanma Tarihi |
2016 / 3
|
| Sektör | Consumer & Public Services
|
| Slogan | Don't text and Moonwalk. Don't text and drive. |
| hikaye | The campaign was created to create awareness about texting while driving. The communications takes irony and exaggeration instead of the traditional tragic and violent approach. |
| felsefe | Texting whilhe driving increases by 800% the chances of getting involved in an accident. And that's why ACAM Drivers Safety Association took a step ahead and using humour, irony and exaggeration approved a campaign that made Portugal take a minute to think. |
| Sorun | Portugal is one of the countries where people text and drive the most and the usual tragic/violent campaigns against texting while driving has no effect. |
| Sonuç | The posters and social media shares generated a big buzz around the problem reaching much more people that a single poster could be able to. |
| Medya Türü |
Magazine
|
| Sanat Yönetmeni |
Ian Guimarães
|
| Reklam Yazarı |
Viton Araùjo
|
| Yaratıcı Ajans Başkanı |
edson athayde
|
| Chairman |
Luis Silva Dias
|
| İlustratör |
Ian Guimarães
|
