Jacqueline Nyman - KRAV - No bees. No food | AdForum Talent: The creative industry network.

Production manager at +1 Kommunikationsbyrå

Stockholm, Sweden

Başlık	No bees. No food
Haftanın	+1 Kommunikationsbyrå
Kampanya	No bees. No food.
Reklamcı	KRAV
Marka	KRAV
Posted	Haziran 2022
Sektör	Others
hikaye	Today, we take for granted to be able to cook inspiring recipes and use a variety of ingredients. That’s partly thanks to all the bees and insects. Much of the dishes we love to cook are depending on pollination from bees, but they are becoming fewer and fewer. To highlight this, the organic food certification label KRAV gathered recipes from Swedish top chefs in a cookbook with missing ingredients and food in the images. With the book they want to promote organic food as a way of contributing to more bees and biological diversity. The idea and book “No bees. No food” was created by anr+1, a Swedish creative agency that focus on creating communication that do good both for brands, their business and for society. The book was photographed by Swedish food photographer Roland Persson. In Sweden there is a big market for cookbooks, with one book released every day in average.
Medya Türü	Case Study
Süre	57 seconds
Sanat Yönetmeni	Alice Abrahamsson
Reklam Yazarı	Hampus Mattsson
Reklam Yazarı	Katja Janford
Grafik Tasarım	Annica Lundqvist
Grafik Tasarım	Camilla Rosenzweig
Yaratıcı Yönetmen	Andreas Lönn
Production manager	Jacqueline Nyman