Başlık | Chamber Of Fear |
Haftanın | R/GA |
Kampanya | Chamber Of Fear |
Reklamcı | Nike |
Marka | Nike |
Posted | Temmuz 2005 |
Ürün | Footwear |
Sektör | Sneakers / Athletic Footwear |
hikaye | To bring to life the 'LeBron James in Chamber of Fear' offline campaign, we created an interactive replica of the chamber from hand-drawn illustrations. Users were enticed to explore the five chambers with a scroll bar and mini advergame, while learning about the attributes of the Lebron-inspired shoe. We produced the assets digitally from the television shoot and created a print poster of the Chamber of Fear for winners of an online advergame contest. |
Medya Türü | İnteraktif |
Market | United States |
Daha fazla bilgi | awards.web.rga.com/2005/chamber_of_fear_lj.html |
Sanat Yönetmeni | Chris Dowling |
Reklam Yazarı | Jason Marks |
Reklam Yazarı | Scott Tufts |
Tasarımcı | Mikhail Gervits |
Tasarımcı | Joseph Cartman |
Teknik Direktör | Chuck Genco |
Prodüktör | Matt Howell |
Prodüktör | Shawn Natko |
Yönetmen | Todd Kovner |