Joseph Cartman
Tasarımcı at R/GA
New York, United States
BaşlıkChamber Of Fear
Haftanın
Kampanya Chamber Of Fear
Reklamcı Nike
Marka Nike
PostedTemmuz 2005
Ürün Footwear
Sektör Sneakers / Athletic Footwear
hikaye To bring to life the 'LeBron James in Chamber of Fear' offline campaign, we created an interactive replica of the chamber from hand-drawn illustrations. Users were enticed to explore the five chambers with a scroll bar and mini advergame, while learning about the attributes of the Lebron-inspired shoe. We produced the assets digitally from the television shoot and created a print poster of the Chamber of Fear for winners of an online advergame contest.
Medya Türü İnteraktif
Market United States
Daha fazla bilgi awards.web.rga.com/2005/chamber_of_fear_lj.html
Sanat Yönetmeni
Reklam Yazarı
Reklam Yazarı
Tasarımcı
Tasarımcı
Teknik Direktör
Prodüktör
Prodüktör
Yönetmen

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