| Başlık | Lenin |
| Haftanın | MullenLowe UK |
| Kampanya | FT. Completely Effective - FT.com |
| Reklamcı | FT.com |
| Marka | FT.com |
| İlk Yayınlanma Tarihi | 1999 / 1 |
| Sektör | Online Financial Service |
| Slogan | ft.completely mad about business. |
| felsefe | You can't miss dotcom advertising - it's been the marketing phenomenon of the last year. Proven success, though, is conspicuously absent. This paper shows that advertising can build a dotcom brand and business. Its advertising is the first dotcom campaign to be nationally recognized. More importantly, FT.com's growth has been sixty times its previous non-advertised performance. It's first clear demonstration of advertising's effectiveness in the new economy. |
| Medya Türü | Television |
| Süre | |
| Market | United Kingdom |
| Yaratıcı Yönetmen | Greg Delaney |
| Reklam Yazarı | Greg Delaney |
| Sanat Yönetmeni | Brian Stewart |
| Ajans Prodüktörü | Abbie McLean |
| Yönetmen | Kim Tuller |
| Aktör | Vladimir Ilich Lenin |
| Yönetmen | Geoff Atkinson |
| Prodüksiyon Şirketi Prodüktör | Kim Tuller |
| Prodüksiyon Şirketi Prodüktör | Geoff Atkinson |
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