| Başlık | Nationwide Savings (Banker) |
| Haftanın | New Commercial Arts |
| Kampanya | Good Way to Bank |
| Reklamcı | Nationwide Financial |
| Marka | Nationwide |
| İlk Yayınlanma Tarihi | 2024 / 2 |
| Sektör | Banking & Financial Services, Investments, Stock Brokers |
| hikaye | It is the latest move by Britain’s biggest building society that challenges the shareholder-owned banks by demonstrating its difference as a member-owned mutual and follows the success of a major rebrand that saw Dominic West first appear onscreen as the out-of-touch boss of fictional A.N.Y Bank. West’s return to the role sees him become quickly bored with speaking to the marketing department over a video call. After hanging up, he is equally disinterested in the customer satisfaction scores presented by his more perceptive assistant, played by comedian Sunil Patel. Patel suggests that to improve scores A.N.Y Bank could be more like Nationwide, which offers a SavingsWatch service that notifies customers who are signed up of changes to their savings accounts, annual savings reports and newly launched accounts that might be better suited to their needs. |
| Medya Türü | Television |
| Süre | |
| Brand Director | Richard Warren |
| Reklam Sorumlusu | George Bell |
| Reklam Sorumlusu | Jennifer Morel |
| Reklam Sorumlusu | Anna Clarke |
| Yaratıcı Ajans Başkanı | Ian Heartfield |
| Yaratıcı Yönetmen | Steve Hall |
| Yaratıcı Yönetmen | Dan Seager |
| Chief Executive Officer (CEO) | James Murphy |
| Direktör | Miriam Goode |
| Operations Director | Matt Craigie Atherton |
| Prodüktör | Matt Craigie Atherton |
| Prodüktör | Abbie McLean |
| Müşteri Direktörü | Dairiona Ryan |
| Müşteri Temsilcisi | Gaelle Rolland |
| Prodüksiyon Şirketi | Hungry Man |
| Yönetmen | Bryan Buckley |
| Görüntü Yönetmeni | Scott Henriksen |
| Prodüksiyon Sorumlusu | Matt Buels |
| Prodüktör | Matt Lefebvre |
| Prodüktör | Chris McBride |
| Prodüksiyon Sorumlusu | Nicci Power |
| Editör | Stitch |
| Editör | Sam Sneade |
| Assistant Editor | Chris Wilson |
| Post Prodüksiyon | Rascal Post |
| VFX Producer | Hazel Gibson |
| Renkçi | James Bamford |
| Colour Producer | Jai Durban |
| Sound Designer | Jack Sedgwick |
| Sound Designer | Ed Downham |
| Motion Graphics | Sian Leatham |
| Ses | King Lear Music & Sound |
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