Partner, Creative Director
at
Rethink Communications Inc., Toronto
North York, Canada
| Başlık | Mom |
| Brief | To simulate the effects of Alzheimer’s, we handed out custom phone cards for people to call friends and family anywhere in the world for free. What they didn’t realize was that their call was being routed through a hacked VoIP phone server which modulated their voice to make them sound unrecognizable to the person they were calling. At the end of the conversation, they received a pre-programmed voice message and text which let both parties know they just experienced how Alzheimer’s turns loved ones into strangers. They were also encouraged to visit the Branch Out Neurological Foundation website to learn more about Alzheimer’s research and to donate. With permission, we used some of the conversations in 60 second PSA radio spots. |
| Haftanın | Rethink Communications Inc. |
| Kampanya | Stranger's Voice |
| Reklamcı | Procure |
| Marka | Branch Out Neurological Foundation |
| İlk Yayınlanma Tarihi | 2016 / 12 |
| Sektör | Advertising Agencies |
| hikaye | To simulate the effects of Alzheimer’s, we handed out custom phone cards for people to call friends and family anywhere in the world for free. What they didn’t realize was that their call was being routed through a hacked VoIP phone server which modulated their voice to make them sound unrecognizable to the person they were calling. At the end of the conversation, they received a pre-programmed voice message and text which let both parties know they just experienced how Alzheimer’s turns loved ones into strangers. They were also encouraged to visit the Branch Out Neurological Foundation website to learn more about Alzheimer’s research and to donate. With permission, we used some of the conversations in 60 second PSA radio spots. |
| Medya Türü | Radio |
| Süre | |
| Yaratıcı Yönetmen | Aaron Starkman |
| Yaratıcı Yönetmen | Dré Labre |
| Yaratıcı Yönetmen | Ian Grais |
| Yaratıcı Yönetmen | Chris Staples |
| Sanat Yönetmeni | Jake Bundock |
| Sanat Yönetmeni | Joel Holtby |
| Reklam Yazarı | Andrew Chhour |
| Prodüktör | Heather Blom |
| Digital Producer | Todd Harrison |
| Developer | Ken Malley |
| Basılı Malzeme Prodüktörü | Narine Artinian |
| Prodüktör | Kat Stewart |
| Yaratıcı Yönetmen | Dustin Anstey |
| Engineer Developer | Ryan Chalmers |
| Müşteri Temsilcisi | Scott Lyons |
| Prodüksiyon Şirketi | Vapor RMW |
More Work
SEE ALLFood Stylist
- MARKA:
- Heinz
- HAFTANIN:
- Rethink Communications Inc.
Just Date A Farmer
- MARKA:
- Just Crack An Egg
- HAFTANIN:
- Rethink
Heinz Ketchup and Seemingly Ranch
- MARKA:
- Heinz Ketchup and Seemingly Ranch
- HAFTANIN:
- Rethink Communications Inc.
Coors Lights Out
- MARKA:
- Coors Lights
- HAFTANIN:
- Rethink Communications Inc.
Money Style
- MARKA:
- Scotiabank
- HAFTANIN:
- Rethink Communications Inc.
You’re Richer Than You Think
- MARKA:
- Scotiabank
- HAFTANIN:
- Rethink Communications Inc.
Heinz Ketchup Fraud (Film)
- MARKA:
- Heinz Ketchup
- HAFTANIN:
- Rethink Communications Inc.
Diner
- MARKA:
- Heinz Ketchup
- HAFTANIN:
- Rethink Communications Inc.