YWCA - "Six-Second Ambush Advisories"

Rethink Communications Inc.

Rethink Communications Inc. Toronto, Canada

3191

Başlık	Six-Second Ambush Advisories
Brief	Sexualization in popular media contributes to violence against women. So the YWCA decided to warn young viewers about the content they’re about to watch. By hijacking YouTube’s advanced ad targeting to run unskippable six-second warnings in front of specific music videos (YouTube’s most popular content) that objectify women and men.
Haftanın	Rethink Communications Inc.
Kampanya	Six-Second Ambush Advisories
Reklamcı	YWCA
Marka	YWCA
Posted	Şubat 2019
Sektör	Institutional/Public Interest/Non-Profit Org.
hikaye	The YWCA of Vancouver is a progressive, non-profit organization dedicated to achieving women’s equality. Their mission is to build better futures for children, youth and women. Through advocacy and integrated services they work to foster economic independence, wellness and equal opportunity.
Medya Türü	İnteraktif
Yaratıcı Yönetmen	Ian Grais
Yaratıcı Yönetmen	Chris Staples
Yaratıcı Yönetmen	Mike Dubrick
Yaratıcı Yönetmen	Aaron Starkman
Reklam Yazarı	Jordon Lawson
Reklam Yazarı	Max May
Sanat Yönetmeni	Pamela Rounis
Ajans Prodüktörü	Megan O
Strategist	Aliz Tennant
Strategist	Gordon Zhang
Strategist	Rose Koo
Müşteri Temsilcisi	Rachael Sawer
Müşteri Temsilcisi	Chelsea Stoelting