| Başlık | Visor |
| Haftanın | DDB Matrix |
| Kampanya | Don't forget it's a diesel - Volkswagen |
| Reklamcı | Volkswagen |
| Marka | Volkswagen |
| Posted | Mayıs 2005 |
| Ürün | Diesel |
| Sektör | Cars |
| Slogan | Don't forget it's a diesel |
| Sonuç | This case describes how coordinated communications helped to dramatically increase the diesel share of Volkswagen sales, and to skew the sales mix towards higher variant diesels. The campaign saw diesel sales revenues increase by 60%, and sales of higher-powered diesels increased from 33% to 53% of Volkswagens diesel mix. Volkswagen became diesel market leader and Golf became the UKs best selling diesel. The case demonstrates how communications led, profitably, to £180.2m in additional revenue for Volkswagen UK, and changed perceptions of diesel forever. |
| Medya Türü | Poster |
| Market | United Kingdom |
| Strateji Planlama | Ben Malbon |
| Strateji Planlama | Sarah Carter |
| Reklam Sorumlusu | Rod McLeod |
| Econometrician | Sara Donoghugh |
| Econometrician | Les Binet |
More Work
SEE ALLMailer to Fleet Customers 'Don't Forget' stamp
- MARKA:
- Volkswagen
- HAFTANIN:
- Proximity London
Don't forget it's a diesel - On-line
- MARKA:
- Volkswagen
- HAFTANIN:
- DDB Matrix
You Sure? Pump Nozzle
- MARKA:
- Volkswagen
- HAFTANIN:
- DDB Matrix
seed packet back + seed packet front
- MARKA:
- Volkswagen
- HAFTANIN:
- DDB Matrix
Post It Note poster
- MARKA:
- Volkswagen
- HAFTANIN:
- DDB Matrix
Food Part Work Bin
- MARKA:
- The Guardian
- HAFTANIN:
- Targetbase Claydon Heeley
Go Promo
- MARKA:
- The Guardian
- HAFTANIN:
- adam&eveDDB
Big Brother Surveillance
- MARKA:
- The Guardian
- HAFTANIN:
- adam&eveDDB
Spud Gun
- MARKA:
- The Guardian
- HAFTANIN:
- adam&eveDDB