| Başlık | Go Promo |
| Haftanın | adam&eveDDB |
| Kampanya | Fresh / The Guardian Integrated Campaign |
| Reklamcı | Guardian Media Group |
| Marka | The Guardian |
| Posted | Ağustos 2004 |
| Sektör | Newspapers, Magazines, Books |
| felsefe | In January 2001, a new communications strategy was introduced that broke with convention. Whilst the orthodoxy dictated two tiers to communications, one brand-building, the other response-based, the campaign that was created did both jobs at the same time. |
| Sorun | Between 1995 and 2001, The Guardian had been losing share in a declining category. |
| Sonuç | As a result, share increased swiftly and dramatically and overall circulation actually grew. |
| Medya Türü | Television |
| Süre | |
| Market | United Kingdom |
| Strateji Planlama | Alistair Crawford |
| Strateji Planlama | Andrew Perkins |
| Econometrician | David Bassett |
| Econometrician | Les Binet |
| Müşteri Temsilcisi | Annabelle Borthwick |
| Müşteri Temsilcisi | Matthew Law |
| Reklam Sorumlusu | Marc Sands |
More Work
SEE ALLFood Part Work Bin
- MARKA:
- The Guardian
- HAFTANIN:
- Targetbase Claydon Heeley
Big Brother Surveillance
- MARKA:
- The Guardian
- HAFTANIN:
- adam&eveDDB
Spud Gun
- MARKA:
- The Guardian
- HAFTANIN:
- adam&eveDDB
It is are you?
- MARKA:
- The Guardian
- HAFTANIN:
- adam&eveDDB
Free Thinkers
- MARKA:
- The Guardian
- HAFTANIN:
- adam&eveDDB
Badly Drawn Boy
- MARKA:
- The Guardian
- HAFTANIN:
- adam&eveDDB
Gastro Pub
- MARKA:
- The Guardian
- HAFTANIN:
- Targetbase Claydon Heeley
Michael Moore
- MARKA:
- The Guardian
- HAFTANIN:
- Targetbase Claydon Heeley
Afro Brush
- MARKA:
- The Guardian
- HAFTANIN:
- Targetbase Claydon Heeley