| Başlık | Magnum 5 Senses Strawberry |
| Haftanın | McCann London |
| Kampanya | Magnum 5 Senses - Unilever |
| Reklamcı | Unilever |
| Marka | Magnum |
| Posted | Haziran 2006 |
| Sektör | Ice Cream |
| hikaye | SUMMARY Magnum is an icon of indulgence for modern sexy women. After the success of Magnum 7 Sins, sales momentum slowed significantly in 2004. A fresh injection of news was needed to stir up excitement, regain the brands iconic position and give women something new and exciting to covet. Despite 30% reduced media investment, European women flocked to Magnums latest limited edition: the campaign for Magnum 5 Senses reclaimed the brands former strengths stocks ran out by July, single sales increased by 18% in this impulse purchase sector and women rediscovered Magnum as an object of female desire. |
| Medya Türü | Poster |
| Market | Belgium, France |
| Yaratıcı Yönetmen | Milka Pogliani |
| Yönetmen | Bruno Aveillan |
| Sanat Yönetmeni | Mark Hurst |
| Prodüksiyon Şirketi | Quad Productions |
More Work
SEE ALLBus Shelter: 5 Senses Strawberry
- MARKA:
- Magnum
- HAFTANIN:
- McCann London
Bus Shelter: 5 Senses Hazelnut
- MARKA:
- Magnum
- HAFTANIN:
- McCann London
Magnum 5 Senses Hazelnut
- MARKA:
- Magnum
- HAFTANIN:
- McCann London
Magnum 5 Senses
- MARKA:
- Magnum
- HAFTANIN:
- McCann London
Magnum 5 Senses
- MARKA:
- Magnum
- HAFTANIN:
- McCann London
Magnum 5 Senses
- MARKA:
- Magnum
- HAFTANIN:
- McCann London
Magnum 5 Senses
- MARKA:
- Magnum
- HAFTANIN:
- McCann London
Magnum 5 Senses Event
- MARKA:
- Magnum
- HAFTANIN:
- McCann London
Magnum 5 Senses (Italian)
- MARKA:
- Magnum
- HAFTANIN:
- McCann Worldgroup Italy