Başlık | Bus Shelter: 5 Senses Strawberry |
Haftanın | McCann London |
Kampanya | Magnum 5 Senses - Unilever |
Reklamcı | Unilever |
Marka | Magnum |
Posted | Haziran 2006 |
Sektör | Ice Cream |
hikaye | SUMMARY Magnum is an icon of indulgence for modern sexy women. After the success of Magnum 7 Sins, sales momentum slowed significantly in 2004. A fresh injection of news was needed to stir up excitement, regain the brands iconic position and give women something new and exciting to covet. Despite 30% reduced media investment, European women flocked to Magnums latest limited edition: the campaign for Magnum 5 Senses reclaimed the brands former strengths stocks ran out by July, single sales increased by 18% in this impulse purchase sector and women rediscovered Magnum as an object of female desire. |
Medya Türü | Outdoor/Out of Home |
Market | Belgium, France |
Yaratıcı Yönetmen | Milka Pogliani |
Yönetmen | Bruno Aveillan |
Sanat Yönetmeni | Mark Hurst |
Prodüksiyon Şirketi | Quad Productions |