Başlık | Parrot |
Haftanın | Saatchi & Saatchi |
Kampanya | Lobola - Post Office South Africa |
Reklamcı | Post Office |
Marka | Postbank |
Posted | Ağustos 2004 |
Sektör | Postal, Courier & Shipping Services |
Slogan | Postbank. For people like you. |
Sonuç | Postbank achieved almost 200% increase in capital inflow in the first month when the advertising broke. In October 2003, three months into the campaign Postbank achieved unprecedented growth of 212%. The Adtrack research done by Millward Brown puts the Lobola TV commercial in the top 5% of the best performing commercials from a base of 36,000 commercials over 20 years. Recently based on this research Lobola was awarded The most liked TV commercial in South Africa in 2003. |
Medya Türü | Television |
Süre | |
Market | South Africa |
Müşteri Direktörü | Ross Anderson |
Group Account Director | Ross Anderson |
Reklam Sorumlusu | Ray Khise |