Başlık | Direct Line 6 |
Haftanın | Mortimer Whittaker O'Sullivan Advertising |
Kampanya | How a red phone grew a super product into a superbrand - Direct Line |
Reklamcı | The Royal Bank of Scotland |
Marka | Direct Line |
Posted | Ağustos 2004 |
Ürün | Motor Insurance |
Sektör | Insurance |
Sonuç | Direct Line has grown from a low cost motor insurer into a superbrand with nine separate businesses and £355m profit, thanks to its famous Red Phone Advertising. By creating a disproportionately high level of customer demand and loyalty, it has generated economies of scale creating the highest margins in the entire UK insurance industry. This has created a minimum additional profit of £1 billion since 1990 every £1 spent delivers over £4 profit. |
Medya Türü | Television |
Süre | |
Market | United Kingdom |
Planning Director | Dom Boyd |
Reklam Sorumlusu | Jim Wallace |