| Başlık | Garnier Relationship Marketing Programme |
| Haftanın | RAPP |
| Kampanya | Garnier Relationship Marketing Programme |
| Reklamcı | L'Oréal |
| Marka | Garnier & Maybelline |
| Posted | Mart 2005 |
| Ürün | Various Garnier & Maybelline brands |
| Sektör | Cosmetics, Beauty Products & Perfumes |
| Sorun | Our work with Garnier one of the largest health and beauty brands worldwide has proven that a relatively small-scale, yet carefully targeted, relationship marketing programme can make a large impression on even the most promiscuous consumer. Garnier has learnt that below the line activity can deliver cost-effective, measurable results that increase sales and ultimately customer loyalty. |
| Sonuç | Who would have thought that insight-driven creative could over-achieve targets by 187% and create coupon redemption rates four times higher than those previously experienced by Garnier? For the consumer, direct communication from Garnier delivers benefits that are more than skin deep: incentives reward their loyalty, creativity delivers clear product features and standout and samples encourage product trial. |
| Medya Türü | Direct Mail |
| Market | United Kingdom |
| Müşteri Direktörü | Penny Shaw |
| Müşteri Direktörü | Elizabeth Clarke |
| Reklam Yazarı | Susan Young |
| Managing Partner | Sarah Bryan |
| Group Communications Director | Robert Mayes |
| Reklam Sorumlusu | Louise Rayner |
More Work
SEE ALLMedical staff
- MARKA:
- Aged Care Association
- HAFTANIN:
- Chemistry NZ
Seniors
- MARKA:
- Aged Care Association
- HAFTANIN:
- Chemistry NZ
Parents (ooh)
- MARKA:
- Aged Care Association
- HAFTANIN:
- Chemistry NZ
Parents
- MARKA:
- Aged Care Association
- HAFTANIN:
- Chemistry NZ
Little girl
- MARKA:
- Aged Care Association
- HAFTANIN:
- Chemistry NZ
To Do List
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- AT&T
- HAFTANIN:
- BBDO Canada
Getting Better
- MARKA:
- AT&T
- HAFTANIN:
- BBDO Canada
Famous
- MARKA:
- AT&T
- HAFTANIN:
- BBDO Canada
Just Like Charles
- MARKA:
- AT&T
- HAFTANIN:
- BBDO Canada