Mayor of London - "Have a Word"

Ogilvy UK

Ogilvy UK London, United Kingdom

Ödüller

9159

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Marka: Mayor of London
Ülke: United Kingdom

Reklamcı: Mayor of London

Başlık	Have a Word
Haftanın	Ogilvy UK
Kampanya	Have a word with yourself then your mates
Reklamcı	Mayor of London
Marka	Mayor of London
İlk Yayınlanma Tarihi	2022 / 3
Sektör	Government & Other Authorities
hikaye	The Mayor of London and Ogilvy UK teamed up on a bold new campaign to address sexist attitudes and inappropriate male behaviour that has led to an epidemic of misogyny and male violence against women and girls. The campaign launched with a timely film which puts the onus on men to act when they see misogynistic behavior and harassment. Built with behavioral science insights, the approach gets men to think about their own behavior, and how they’d challenge the behavior of their friends, giving every man an active role in tackling the problem and creating real change.
Medya Türü	Case Study
Süre	124 seconds
Yaratıcı Ajans Başkanı	André Laurentino
Executive Creative Director Digital	Jules Chalkley
Executive Creative & Strategy	Charlie Coney
Yaratıcı Yönetmen	Nicola Wood
Yaratıcı Yönetmen	Andy Forrest
Executive Producer	Sally Miller
Producer	Eleanor Hardcastle
Production Assistant	Eva McAlpine
Senior Print Producer	Heather Hart
Strategy	Bianca Novaes
Strategy	Andrew Lopez
Behavioural Science	Tara Austin
Behavioural Science	Mike Hughes
Client Partner PR	Fola Odumosu
Account Director PR	Gemma Ginsberg
Prodüksiyon Şirketi	Spindle
Director	Molly Burdett
Görüntü Yönetmeni	Adric Watson
Prodüksiyon Sorumlusu	Lou Gagen
Prodüksiyon Sorumlusu	Greg Hackett
Prodüktör	Rachel Bashford
Editör	Tim Swaby
Fotoğrafçı	James O’Jenkins
Audio	Toby Griffin
Producer	Robson Yeo
Senior Colourist	Simon Bourne
Producer	Chris Anthony
Communications Director	Sarah Brown Mayoral
Head of Strategic Communications and Marketing Campaigns	Jessica Holland