Relate - "The Hornicultural Society"

Ogilvy UK

Ogilvy UK London, United Kingdom

Ödüller

1520

Marka: Relate
Ülke: United Kingdom

Reklamcı: Relate

Başlık	The Hornicultural Society
Haftanın	Ogilvy UK
Kampanya	The Hornicultural Society
Reklamcı	Relate
Marka	Relate
İlk Yayınlanma Tarihi	2023
Sektör	Health & Pharmaceutical Products
hikaye	The third instalment in Relate’s "Let’s talk the joy of later life sex" campaign, "The Hornicultural Society" addresses the fact that STIs among those 65-and-over are at an all-time high. One thing the over-65 community loves more than making love is gardening. So Relate and Ogilvy UK created series of vegetable-themed condom packet designs, which look like vegetable seeds, and displayed them in garden centres. With a nod to the most popular vegetable emojis, the collection features aubergines, plums, courgettes, onions, and avocados – forming a fully sustainable condom collection that can even be planted in a pot to biodegrade. By bringing the sexual health debate to an unexpected environment, Relate hopes to continue to break down taboos and get people talking about later life sex.
Medya Türü	Case Study
Süre	118 seconds
Senior TV Producer	Kim Parrett
Yaratıcı Yönetmen	Jules Chalkley
Yaratıcı Yönetmen	Andy Forrest
Managing Partner	Katharine Easteal
Yaratıcı Yönetmen	Nicola Wood
Müşteri Direktörü	Erica Wood
Sanat İşleri Satın Alma Sorumlusu	Ross Walker
Head of Offline Production	Justin Cairns
Reklam Sorumlusu	Sarah Milsom
Reklam Sorumlusu	Sarah Osmik
Client Partner PR	Rachael Coomber-Nolan
Deputy Executive Creative Director of Design	Luke Ridgway
Sanat İşleri Satın Alma Sorumlusu	Jodie Woodhouse-Ward
Yaratıcı Ajans Başkanı	Dede Laurentino
Senior Producer	Sue Streatfield
Senior Producer	Heather Hart
Senior Creative Editor	Sara McAlpine
Account Directors PR	Jennie Halliday
Account Directors PR	Erica Cohen
İlustratör	Marta Zafra
Project Lead	Jason Jarvis