Clayton Tompkins
Executive Creative Director / Partner at Earth2Sun Marketing Partners
Washington D.C, United States
BaşlıkEveryday Lives enhanced by Serco
Haftanın
Kampanya Everyday Lives enhanced by Serco
Reklamcı Serco
Marka Serco
PostedNisan 2006
Sektör Consultants, Research & Analysis Companies
Slogan Everyday Lives, enhanced by Serco.
felsefe Instantly recognizing the need to localize Serco's brand of excellence in service, The Borenstein Group created an inspiring ad that focused not on the corporation but on what it does for America's soldiers: delivery of effective support services. Featuring the emotional moment of a father returning from war to hugs his kids, helped Serco get positive brand exposure in leading defense and government publications.
Sorun When Serco, one of the world's largest public sector contractors, whose based in the United Kingdom, acquired Resource Consultants Inc., a large beltway-based defense contractor, it needed an effective advertising campaign that will facilitate a smooth brand transition in the highly-competitive defense marketing arena. It entrusted The Borenstein Group to get the message to market.
Medya Türü Magazine
Market United States
Yaratıcı Yönetmen
Yaratıcı Yönetmen

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