Executive Creative Director / Partner
at
Earth2Sun Marketing Partners
Washington D.C, United States
| Başlık | Beyond 4x6 |
| Haftanın | The Borenstein Group, Inc. |
| Kampanya | Beyond 4x6 - Lucidiom |
| Reklamcı | Lucidiom |
| Marka | Lucidiom |
| Posted | Nisan 2006 |
| Sektör | Photo Development |
| Slogan | Your Business. In Focus. |
| hikaye | Lucidiom, the largest independently-owned manufacturer of Automated Photo Machines (APM) , self-service digital photo kiosks for retail chain-stores, challenged The Borenstein Group to brand its next-generation networked platform in time to capitalize on the booming multi-billion dollar market of digital photography. And it wasn't going to be easy when your competition is household names such as Fuji, Kodak, and HP. |
| felsefe | The Borenstein Group instantly recognized the need for a competitive brand strategy that would effectively compete with much-larger industry behemoths. It helped Lucidiom, the "David" amongst "Goliaths", accentuate its competitive "Profit-Centered" technology which allowed retailers to maximize revenues in every squared inch within the limited Point-of-Sale Kiosk environment. Entitled "Beyond 4x6", a fully integrated marketing and advertising campaign helped Lucidiom command chain store executives to take a visionary second-look at the opportunity' traditional photo processing income' with value-added gifts that maximize their margins. |
| Medya Türü | Web Site |
| Market | United States |
| Daha fazla bilgi | www.lucidiom.com |
| Yaratıcı Yönetmen | Gal Borenstein |
| Yaratıcı Yönetmen | Clayton Tompkins |
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