Yönetmen at Flare productions

Currys PC World - "Goodbye Clive"

AMV BBDO

AMV BBDO London, United Kingdom

12513

Marka: Currys PC World
Ülke: United Kingdom

Reklamcı: PC World Currys Megastores

Başlık	Goodbye Clive
Haftanın	AMV BBDO
Kampanya	Goodbye
Reklamcı	PC World Currys Megastores
Marka	Currys PC World
İlk Yayınlanma Tarihi	2018 / 8
Sektör	Drugstores, Specialty Stores
hikaye	We see a son and his father packing the car for university. Clive seems to be struggling to find the words to say goodbye to his father. But it’s not until the close of a heart-felt, emotional farewell that we reveal it’s his old laptop he’s been speaking to all along. ‘I love you’, Clive says bravely, ‘But I’d also love at least £200 off a new laptop at Currys PC World’. We cut to in-store at Currys PC World as a helpful employee outlines the benefits of his shiny new laptop.
felsefe	This campaign aims to encourage students and parents to upgrade their laptops in preparation for the new term. In addition the campaign addresses the low inertia in the wider public to upgrade their laptop, by demonstrating just how easy it is to upgrade when you trade in your old laptop at Currys PC World. With parents and their kids typically finding it difficult to say goodbye to their old laptops, Currys PC World are trying to encourage them with a great trade-in offer. The campaign comprises of two TV ads and two others that will run on digital video.
Sorun	Get students and parents to upgrade their laptop for the new term, with a great trade-in offer.
Medya Türü	Television
Süre	30 seconds
Ses Post Prodüksiyon	Jungle Studios
Prodüksiyon Şirketi	MindsEye
Reklam Sorumlusu	George Bramall
Reklam Sorumlusu	Pete Fennell
Reklam Sorumlusu	Anthony Burt
Business Affairs	Cate Killeen
Business Affairs	Ryan Reeves
Post Prodüksiyon	The Mill London
Prodüksiyon Şirketi Prodüktör	Hera King
Yönetmen	Jono Hunter
Medya Planlama	Emma Putnam
Medya Planlama	Tom Coles
Medya Ajansı	Blue449
Ajans Prodüktörü	Polly Lowles
Ajans Prodüktörü	Yvonne Clayton
Yaratıcı Ekip	Oliver Frost
Yaratıcı Yönetmen	Andy Clough
Yaratıcı Yönetmen	Rich McGrann
Strateji Planlama	David Edwards
Strateji Planlama	Tom Claridge
Strateji Planlama	Jemima Maunder-Taylor
Müşteri Temsilcisi	Chris Taggart
Müşteri Temsilcisi	Alex Bird
Müşteri Temsilcisi	Chris Ferguson
Müşteri Temsilcisi	Charlotte Oram
Müşteri Temsilcisi	Hunter Evans