Başlık | Holidays Without Internet |
Haftanın | Leo Burnett Schweiz |
Kampanya | Holidays without Internet |
Reklamcı | Switzerland Tourism |
Marka | Switzerland Tourism |
Posted | Kasım 2011 |
Sektör | Transport, Travel and Tourism |
hikaye | People are constantly online. Even during their holidays. Result: Less relaxation. Visit holidayswithoutinternet.com See the whole interactive movie with your Facebook account. |
felsefe | Send online junkies on "Holidays without Internet and mobile reception" in a remote hut in Switzerland. |
Sonuç | After a few days online Facebook stopped the campaign - which caused national headlines. („Facebook does not want people to spend holidays without Facebook“.) When it went online again a week later (approved by Facebook) the click rates were astonishing: Up to 16‘000 visitors daily. A total of 398‘500 visits in 5 weeks. Fans of Switzerland Tourism doubled within these five weeks and are now at 128‘000. |
Medya Türü | Case Study |
Yaratıcı Yönetmen | Peter Brönnimann |
Reklam Yazarı | Peter Brönnimann |
Sanat Yönetmeni | Dana Wirz |
Yaratıcı Yönetmen | Martin Spillmann |