| Başlık | 50 |
| Haftanın | Slack Barshinger |
| Kampanya | Dream Big Save Big - ebay |
| Reklamcı | eBay |
| Marka | eBay Business |
| Posted | Mart 2005 |
| Sektör | Online Auction |
| felsefe | Launch an integrated communications program grounded in marketing research and encompassing print, online, and radio advertising; trade and business PR; sales promotion and in-store POS; offline and online direct marketing; and trade shows. |
| Sorun | Persuade large numbers of small-business owners and employees who influence purchasing decisions to buy capital equipment and other business items on eBay. |
| Sonuç | Campaign generated 1 million new business purchasers on eBay during 2004. Awareness of eBay as a business-buying destination grew 30% over 2003. eBay conservatively estimates campaign ROI at 143%. eBay made Network of City Business Journals Top Small Business Brands list. |
| Medya Türü | Web Advertising/Banners |
| Market | United States |
| Yaratıcı Yönetmen | Don Barshinger |
| Reklam Yazarı | Marc Blumer |
| Other | Eric Camacho |
| Sanat Yönetmeni | Matt Finizio |
| Müşteri Temsilcisi | Kate Hansen |
| Müşteri Temsilcisi | Leana Rogers |
| Müşteri Direktörü | Gary Slack |
| Müşteri Temsilcisi | Kylie Vanderhoff |
More Work
SEE ALLInfluencer Boxes 5
- MARKA:
- Focus Features
- HAFTANIN:
- Wieden + Kennedy
Influencer Boxes 4
- MARKA:
- Focus Features
- HAFTANIN:
- Wieden + Kennedy
Influencer Boxes 3
- MARKA:
- Focus Features
- HAFTANIN:
- Wieden + Kennedy
Influencer Boxes 2
- MARKA:
- Focus Features
- HAFTANIN:
- Wieden + Kennedy
Influencer Boxes 1
- MARKA:
- Focus Features
- HAFTANIN:
- Wieden + Kennedy
Wild Postings 3
- MARKA:
- Focus Features
- HAFTANIN:
- Wieden + Kennedy
Wild Postings 2
- MARKA:
- Focus Features
- HAFTANIN:
- Wieden + Kennedy
Wild Postings 1
- MARKA:
- Focus Features
- HAFTANIN:
- Wieden + Kennedy
Button Your Eyes
- MARKA:
- Focus Features
- HAFTANIN:
- Wieden + Kennedy