| Başlık | Important things |
| Brief | There are things in life more important than all other things.During the most important moments of life we don't care about to such things a table or bad.So in our TVC all IKEA products became invisible to help focus on the most important thing – the relationships between people. |
| Haftanın | Instinct |
| Kampanya | Important things |
| Reklamcı | IKEA |
| Marka | IKEA |
| Posted | Kasım 2021 |
| Sektör | Home Appliances, Furniture & Gardening |
| hikaye | IKEA stands not only for comfortable design solutions, but for life at home in general.And the most important thing for the happy life at home is the relationships of people who live there. |
| Medya Türü | Television |
| Yaratıcı Ajans Başkanı | Roman Firainer |
| Yaratıcı Ajans Başkanı | Yaroslav Orlov |
| Yaratıcı Yönetmen Ortağı | Evgeniy Golovan |
| Yaratıcı Yönetmen Ortağı | Antonina Pirogova |
| Strateji Planlama Direktörü | Anna Zakharova |
| Client Services Director | Marina Vershinina |
| Müşteri Direktörü | Irina Gornova |
| Senior Account Manager | Kseniya Mikhailova |
| Prodüksiyon Şirketi Prodüktör | Tatyana Dmitrieva |
| Marketing Manager | Inna Romagnoli |
| Marketing Communications Manager | Anna Fokina |
| PR Marketing Communications Director | Olga Belyaeva |
| Marketing Communications Specialist | Olga Chernova |
| Content Specialist | Olga Trukets |
| Content Specialist | Julia Gorina |
| Digital Content Specialist | Halina Malashkova |
| Interior Designer | Ivan Nyrkov |