| Başlık | What's That? (45 sec) |
| Haftanın | MullenLowe UK |
| Kampanya | What’s That? |
| Reklamcı | Organix |
| Marka | Organix |
| İlk Yayınlanma Tarihi | 2012 / 4 |
| Ürün | Mighty Meals |
| Sektör | Baby Food |
| Slogan | A love of real food begins whith Organix Mighty Meals |
| hikaye | This is DLKW Lowe’s first TV ad for the new Organix Mighty Meals range. The ad promotes Organix as a brand that inspires a lifelong love of good food. We follow an inquisitive young boy constantly asking ‘what’s that?’ about everything and anything until his mother places a bowl of Organix Mighty Meals in front of him – and he immediately knows what and how good it is. This is supported by the new endline: “A love of good food begins with Organix Mighty Meals.” |
| Medya Türü | Television |
| Ses Post Prodüksiyon | 750mph |
| Post Prodüksiyon | Prime Focus |
| Ajans Prodüktörü | Lucy Jay |
| Ajans Prodüktörü | Nick Peers |
| Yönetmen | Henry Mason |
| Prodüksiyon Şirketi | Independant |
| Strateji Planlama | Barbara Levy |
| Strateji Planlama | Niki McCartney |
| Yaratıcı Ekip | Andy Mcananey |
| Yaratıcı Ekip | Christian Sewell |
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