| Başlık | Mobsters |
| Haftanın | BBDO San Francisco |
| Kampanya | Mobsters |
| Reklamcı | Keep California Beautiful |
| Marka | Keep California Beautiful |
| İlk Yayınlanma Tarihi | 2006 / 11 |
| Sektör | Environmental & Ecological Issues |
| Slogan | Redeem Yourself. Recycle. |
| hikaye | Two mobsters dump a body into the water off a pier at night. Before departing, one of them finishes the last few sips of a water bottle he’s been drinking. He turns to chuck it into the water when just then, something (a recycling bin) catches the corner of his eye. He contemplates the bin for a moment and then decides to throws the bottle into the bin instead of the water. A small look of satisfaction comes over his face before type resolves that says: “Redeem yourself. Recycle” followed by the Keep California Beautiful logo. |
| Sorun | Get people to think “Recycling is a redeeming act and if these no good low-lifes can recycle and get something out of it, then so can I.” |
| Medya Türü | Television |
| Süre | |
| Market | United States |
| Yaratıcı Yönetmen | Jim Lesser |
| Reklam Yazarı | Neil Levy |
| Sanat Yönetmeni | Roz Romney |
More Work
SEE ALLPenguin
- MARKA:
- San Francisco Zoo
- HAFTANIN:
- twofifteenmccann
Koala
- MARKA:
- San Francisco Zoo
- HAFTANIN:
- twofifteenmccann
Giraffe
- MARKA:
- San Francisco Zoo
- HAFTANIN:
- twofifteenmccann
Beach Party
- MARKA:
- Keep California Beautiful
- HAFTANIN:
- BBDO San Francisco
Fox
- MARKA:
- San Francisco Zoo
- HAFTANIN:
- BBDO San Francisco
Jaguar
- MARKA:
- San Francisco Zoo
- HAFTANIN:
- BBDO San Francisco
Puma
- MARKA:
- San Francisco Zoo
- HAFTANIN:
- BBDO San Francisco
Drawing
- MARKA:
- California Lottery
- HAFTANIN:
- BBDO San Francisco