| Başlık | JWT Dubai - HSBC UAE- First on 1st #1 |
| Haftanın | J. Walter Thompson MEA |
| Kampanya | First on 1st |
| Reklamcı | J. Walter Thompson Dubai |
| Marka | HSBC UAE |
| İlk Yayınlanma Tarihi | 2016 / 1 |
| Sektör | Banking, Finance, Law & Insurance |
| hikaye | In a New Year initiative with a difference, the HSBC ‘First on 1st’ video reaches out to the simple human desire to do more, be more and achieve more. When the rest of the world preferred to sleep in, party on or remember the year that was, HSBC UAE paid tribute to those who instead, resolved to start the year on a different note. HSBC UAE surprised the people of Dubai on the 1st of January by leaving gifts, including a surfboard, a set of headphones, and a bike, along exercise routes, and on the beach for the first passerby to take. When the gifts were claimed, banners were revealed that read “The year of realizing your goals #StartsToday” |
| Medya Türü | Outdoor/Out of Home |
| Market | United Arab Emirates |
| Chief Creative Operations Officer | Chafic Haddad |
| Yönetici Direktör | Sabry Mohammed |
| Yaratıcı Yönetmen | Gautam Wadher |
| Yaratıcı Yönetmen | Akhilesh Bagri |
| Agency Content Producer | Aly Seifelnasr |
| Tasarımcı | Mahesh Powar |
| Müşteri Direktörü | Nermine Barrada |
| Müşteri Temsilcisi | Zeina Saab |
| Müşteri Temsilcisi | Roula Hajjar |
| Müşteri Temsilcisi | Nabil El Kourdy |
| Head of Print Production | Jaafar Atwi |
| Production House | Deja Vu |
More Work
SEE ALLBirthmark Stories (Board)
- MARKA:
- HungerStation
- HAFTANIN:
- VML Riyadh (Wunderman Thompson)
Audio Cleaning L[AI]brary (Board)
- MARKA:
- Eco Clean
- HAFTANIN:
- VML Amman (Wunderman Thompson)
Hearing Trade
- MARKA:
- STC
- HAFTANIN:
- VML Riyadh (Wunderman Thompson)
Baity Battle
- MARKA:
- STC
- HAFTANIN:
- VML Riyadh (Wunderman Thompson)
Baity Battle
- MARKA:
- STC
- HAFTANIN:
- VML (Wunderman Thompson)
Blast To The Past
- MARKA:
- HungerStation
- HAFTANIN:
- VML Riyadh (Wunderman Thompson)
The Subconscious Order
- MARKA:
- HungerStation
- HAFTANIN:
- VML Riyadh (Wunderman Thompson)
The Unstainable Thobe
- MARKA:
- Heinz
- HAFTANIN:
- VML (Wunderman Thompson)
Fits Anywhere
- MARKA:
- IKEA
- HAFTANIN:
- VML Riyadh (Wunderman Thompson)