| Başlık | Faye |
| Haftanın | Stack |
| Kampanya | Look Both Ways |
| Reklamcı | The Fitzrovia Partnership |
| Marka | The Fitzrovia Partnership |
| Posted | Kasım 2019 |
| Sektör | Government & Other Authorities |
| Slogan | Tottenham Court Road is now two-way |
| hikaye | Tottenham Court Road turned from being a one-way street into a two-way road. Not long after, the accidents started to happen. Pedestrians who had been long used to a one-way system were forgetting to look both ways. And they were getting caught out. Since the shift, numerous accidents have taken place – some resulting in life-changing injuries. Which is why Stack, based at 90 Tottenham Court Road, decided to do something about it. We created a new campaign called ‘Look Both Ways’, which launches this week though outdoor, social and experiential channels. The campaign is a true community initiative. The work features people who work in businesses all along the famous street – from the pub landlords to shop staff, coffee shop baristas to personal trainers. Each eye-catching image shows the ambassadors simultaneously looking both ways across the street. |
| Medya Türü | Outdoor/Out of Home |
| Yaratıcı Yönetmen | Iain Hunter |
| Yaratıcı Yönetmen | Dan Smith |
| Yaratıcı Yönetmen | Stephen Plaster |
| Ajans Prodüktörü | Robin Murray |
| Müşteri Temsilcisi | Rachel Furness |
| Strateji Planlama | Nicola Nimmo |
| Strateji Planlama | James Champ |
| Medya Ajansı | The Gate |
| Medya Planlama | Muna Hussen |
| Director Brand Strategy & Advertising | JC Decaux |
More Work
SEE ALLHafiz
- MARKA:
- The Fitzrovia Partnership
- HAFTANIN:
- Stack
Richard
- MARKA:
- The Fitzrovia Partnership
- HAFTANIN:
- Stack
Perspectives (2mn)
- MARKA:
- Movistar
- HAFTANIN:
- Wunderman Buenos Aires
Fruit Rocket
- MARKA:
- Sparkling Ice
- HAFTANIN:
- Bread n Butter
Fruit Rocket
- MARKA:
- Sparkling Ice
- HAFTANIN:
- Bread n Butter
Fruit Wheel
- MARKA:
- Sparkling Ice
- HAFTANIN:
- Bread n Butter
Dis Rap English
- MARKA:
- Sparkling Ice
- HAFTANIN:
- Bread n Butter
WTF (What The Flavor)
- MARKA:
- Sparkling Ice
- HAFTANIN:
- Bread n Butter
Perspectives
- MARKA:
- Movistar
- HAFTANIN:
- Wunderman Buenos Aires