| Başlık | Humid |
| Haftanın | Fallon |
| Kampanya | Progress is Perfection |
| Reklamcı | Danone Wave |
| Marka | Silk |
| İlk Yayınlanma Tarihi | 2018 / 1 |
| Sektör | Milk & Milk Based |
| hikaye | Silk, America's number one plant based beverage brand, launched 'Progress is Perfection', a new ad, created by Fallon Minneapolis. It stars Olympic gold medalist and world champion Michael Phelps in an unusual way – as the foil for Greg a hardworking everyman who drinks Silk and swims laps a few mornings every week. To be clear, he has no interest in attaining a Phelps-esque level of perfection. Rather than Phelps, Greg is presented as the ideal while Silk highlights that progress, in and of itself, is perfection. This spot is the first of several which will each showcase different types of progress happening in our day-to-day lives but for which we may not give ourselves enough credit |
| Medya Türü | Television |
| Süre | |
| Prodüksiyon Şirketi | Imperial Woodpecker |
| Renklendirme | MPC LDN |
| Prodüksiyon Sorumlusu | Crissy DeSimone |
| Yönetici Direktör | Damian Stevens |
| Yönetmen | Stacy Wall |
| Sound Designer | Jeff Payne |
| Reklam Yazarı | Simon Roseblade |
| Prodüktör | Anita Wetterstedt |
| Prodüksiyon Sorumlusu | Charlie Cocuzza |
| Flame Artist | Chris Homel |
| Renkçi | Mark Gethin |
| Head of Business Affairs Manager | Brendan Lawrence |
| Yaratıcı Yönetmen | Kevin Lau |
| Yaratıcı Ajans Başkanı | Jeff Kling |
| Editör | Will Hasell |
| Prodüktör | Kirsten Thon-Webb |
| Sound Design and Mix | Ben Freer |
| Görüntü Yönetmeni | Mihai Malaimare Jr. |
| Yaratıcı Yönetmen | Jonah Hall |
| Sanat Yönetmeni | Jay Morrison |
| Yaratıcı Yönetmen | Rick Utzinger |
| Prodüksiyon Sorumlusu | Sabrina Elizondo |
| Flame Assistant | Brandon Harden |
| 2D Artist | Zach Carnes |
| Color Producer | Rebecca Boorsma |
| Offline Post Producer | Rebecca Jameson |
| Yönetmen | Jon Lorenz |
| Prodüksiyon Sorumlusu | Melissa Elston |
| Prodüktör | Pat Sidoti |
| Executive Producer / Managing Partner | Doug Halbert |
| Flame Assistant | Brack Hightchew |
| Ses Prodüktörü | Maddee Bonniot |
| Assistant Editor | Tessa Malsam |
| Prodüktör | James L. Reid |
| Planning Partner | Chad Koehnen |
| Integrated Producer | Erin Kirby |
| Digital Director | Matt Benka |
| Business Leader | Jordan Hoffarber |
| Müşteri Süpervizörü | Natalie Harrison |
| Müşteri Temsilcisi | Julia Frayne |
| Assistant Mixer | Andrew Smith |
| Ses Post Prodüksiyon | Eleven Sound |
| VFX Company | Timber |
| Editing Şirketi | Arcade Edit |
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