Pinacoteca Art Museum of São Paulo - "PinaTracks 2"

F/Nazca Saatchi & Saatchi Publicidade Ltda.

F/Nazca Saatchi & Saatchi Publicidade Ltda. São Paulo, Brazil

11246

Marka: Pinacoteca Art Museum of São Paulo
Ülke: Brazil

Reklamcı: Pinacoteca Art Museum of São Paulo

Başlık	PinaTracks 2
Haftanın	F/Nazca Saatchi & Saatchi Publicidade Ltda.
Kampanya	The São Paulo Pinacoteca
Reklamcı	Pinacoteca Art Museum of São Paulo
Marka	Pinacoteca Art Museum of São Paulo
İlk Yayınlanma Tarihi	2018 / 1
Sektör	Museums & Monuments
felsefe	SAO PAULO – The São Paulo Pinacoteca─the oldest art museum in the city─launches an interactive game to promote a unique experience for those who visit the institution: it transforms the subway and metropolitan train lines in São Paulo into a giant game board and challenges players with questions about the art collections at the Pinacoteca, the Subway, CPTM, and ViaQuatro. In order to participate in the PinaTrilhos (in loose translation: PinaTracks), it's necessary to download the app (available for IOS and Android) and, inside the train, begin answering questions about the works. Those who get the right answer move on to a station closer to Pina_. A wrong answer will move the player one station further from the museum. For those who want to play with the family and friends, in the traditional way and at no cost, simply download the game board from the website pinatrilhos.com.br.
Medya Türü	Print
CCO	Fábio Fernandes
Yaratıcı Yönetmen	Eduardo Lima
Yaratıcı Yönetmen	Theo Rocha
Yaratıcı Yönetmen	Marcelo Ribeiro
Head of Art	João Linneu
Creative	Rafael Beretta
Creative	Thiago Carvalho
Creative	Eduardo Lima
Creative	João Linneu
Creative	Marcelo Almeida
Motion Graphics	Gisele Oshiro
Motion Graphics	Estevão Puggina
Müşteri Süpervizörü	Ricardo Forli
Müşteri Süpervizörü	Andrea Almeida
Müşteri Süpervizörü	Florencia Lear
Müşteri Süpervizörü	Valéria Coutinho
Müşteri Süpervizörü	Beatriz Altafini
Müşteri Süpervizörü	Lívia Gdikian
Media	Maurício Almeida
Media	Fabiana Rodrigues
Media	Gabriela Vecchia
Planer	André Foresti
Planer	Gabriela Sanchez
Agency Producer	Giuliano Springhetti
Technology	Jefferson Russo
Technology	Marcelo Arteiro
Technology	Tiago Canzian
Director of Integrated Production	Juliana Hasegawa
Proje Sorumlusu	Bia Andreucci
Proje Sorumlusu	Beatriz Penino
Proje Sorumlusu	Vivian Mo
Proje Sorumlusu	Julia Martinussi
Sound House	Carbono
Voice Over	Romero Cavalcanti
Müşteri Süpervizörü	Paulo Vicelli
Müşteri Süpervizörü	Adriana Kunsch
Müşteri Süpervizörü	Patricia Ewald
Müşteri Süpervizörü	Ana Carolina Costa