European Computer Driving Licence (ECDL) - "Not Your First Day"

TBWA\Manchester

TBWA\Manchester Manchester, United Kingdom

2037

Başlık	Not Your First Day
Haftanın	TBWA\Manchester
Kampanya	Not Your First Day
Reklamcı	Northwest Development Agency
Marka	European Computer Driving Licence (ECDL)
Posted	Temmuz 2004
Ürün	Qualification
Sektör	Government & Other Authorities
Slogan	Is you CV complete without it?
felsefe	Disruptive idea Turn ECDL into an expected qualification, not an optional course Vision Your CV is not complete without it
felsefe (ana dil)	The campaign targets the working population, people returning to work and young adults preparing for work. Regional businesses will also be targeted to show how ECDL is an essential qualification for their employees and an essential investment in the efficiency of their company, as realised by the NHS, the MoD and the Civil Service. ECDL is an internationally recognised qualification and serves both the employer and job seeker in its clear definition of essential computer skills.
Sorun	Convention Encourage people that it would be nice for them to know more about using a computer Insight Intent is not enough
Sorun (ana dil)	Through the Agencys North West NODE, the body responsible for the management of the project, a million pound advertising campaign has been launched to increase the take up of ECDL in the region by a projected 65%.
Medya Türü	Television
Süre	30 seconds
Yaratıcı Yönetmen	Danny Brooke Taylor
Yönetmen	Jonathan Greenhalgh