| Başlık | First Kiss |
| Haftanın | Deutsch |
| Kampanya | Live Más |
| Reklamcı | Taco Bell |
| Marka | Taco Bell |
| Posted | Nisan 2013 |
| Ürün | Cool Ranch Doritos Tacos Locos |
| Sektör | Restaurants & Fast Food |
| Slogan | Live Más |
| hikaye | The spot shows how Taco Bell’s “Live Mas” tagline works in small, believable ways, with people taking leaps they wouldn’t normally take. A teenage couple on their first date in front of a Taco Bell feels as if they could have come out of a John Hughes’ movie, all awkwardness and sweetness. (The song, "All Eyes on You" by St. Lucia, has an 80s synth vibe that gives the ad even more of a Hughes feel.) For us the ad captures one of those moments where you first felt really alive, where you borrow your parent’s car, hang out with your friends in a Taco Bell parking lot, and (possibly) steal your first kiss. Director Zach Math, who also shot our recent two spots for Taco Bell, “Hola” and “The Most Obvious Idea in the World,” worked to create actual tension between the boy and the girl. He wouldn’t let them talk to each other until the actual shooting began. Then he tore a 100-dollar bill in half and gave one half to each actor, saying that they could only tape it back together again after the shoot—if they went out on a date. |
| Medya Türü | Television |
| Süre | |
| Market | United States |
| Prodüksiyon Şirketi | Bob Industries |
| Post Prodüksiyon | Methodstudios |
| Özel Efektler | Methodstudios |
| Yaratıcı Ajans Başkanı | Mark Hunter |
| Grup Yaratıcı Direktörü | Brett Craig |
| Yaratıcı Yönetmen | Josh DiMarcantonio |
| Sanat Yönetmeni | Sara Oakley |
| Reklam Yazarı | Melissa Langston-Wood |
| Görüntü Yönetmeni | Vic Palumbo |
| Director of Content Production | Victoria Guenier |
| Prodüktör | Paul Roy |
| Ajans Prodüktörü | Alison McMahon |
| Group Account Director | Walter Smith |
| Müşteri Direktörü | Amanda Rantuccio |
| Müşteri Süpervizörü | Amanda Schuster |
| Yönetmen | Zach Math |
| Editing Şirketi | Union Editorial |
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